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Magazines

Research World (May-June 2017)

Virtual reality, artificial intelligence, nano-technology, automated interviewing, the list is complex and changing by the day. So what’s hot and what’s not? What’s about to come screaming out of the starting gates taking all of us by...

Catalogue: Research World 2017
Author: ESOMAR B.V.
June 1, 2017
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Citation

B.V., E. (2017a, June 01). Research World (May-June 2017). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2017-


Research papers

The hunt for an "authentic" coffee experience

Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Junichi Ichiba, Humphrey Chen, Yuki Tanaka
Company: INTAGE HOLDINGS Inc.
May 9, 2017
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Citation

Ichiba, Chen and Tanaka (2017a, May 09). The hunt for an "authentic" coffee experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-hunt-for-an-authentic-coffee-experience-8990


Videos

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Narith Panh
Company: Ipsos MRBI
January 15, 2017
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Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant-


Videos

Beyond the hype

The use and the impact of the Virtual Reality in the research industry.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jim Mott, Peter Thomas
Company: BAMM Ltd.
January 11, 2017
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Citation

Mott and Thomas (2017a, January 11). Beyond the hype. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-the-hype-8936


Research papers

A debrief through a virtual reality window

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual...

Catalogue: Congress 2016: #WOW
Authors: Paul Labagnara, Alastair Liptrot
Company: The Lab Strategy & Planning
September 22, 2016
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Citation

Labagnara and Liptrot (2016a, September 22). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window


Videos

A debrief through a virtual reality window

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual...

Catalogue: Congress 2016: #WOW
Authors: Alastair Liptrot, Paul Labagnara
June 15, 2016
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Citation

Liptrot and Labagnara (2016a, June 15). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window-8669


Videos

The past, present, and future of world building: An overview of the state of virtual reality

We have been world builders and storytellers since the beginning of time, and now with virtual reality we have the tools and the means to build worlds like we never have before. Virtual reality has already begun to change the entertainment,...

Catalogue: Congress 2016: #WOW
Author: Jennifer Duong
June 15, 2016
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Citation

Duong, J. (2016a, June 15). The past, present, and future of world building: An overview of the state of virtual reality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-past-present-and-future-of-world-building-an-overview-of-the-state-of-virtual-reality


Research papers

Impact of 3D objects in mobile market research

Mobile technology was harnessed in this study to place the respondent in a real shopping environment to make choices of placing new virtual 3D beverage products in a real life environment in real time. The decisions and choices the users made were...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Author: Navin Williams
November 6, 2012
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Citation

Williams, N. (2012a, November 06). Impact of 3D objects in mobile market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/impact-of-3d-objects-in-mobile-market-research


Research papers

Virtual future: Real Life or fantasy

Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use (e.g., virtual shopping, virtual banking, virtual...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Andrew Reid, Matt Kleinschmit, Richard Rizzo
Company: Vision Critical
September 13, 2012
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Citation

Reid, Kleinschmit and Rizzo (2012a, September 13). Virtual future: Real Life or fantasy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/virtual-future-real-life-or-fantasy